Microsoft Dynamics 365 provides a lot of insight into where Microsoft has been, as well as where it is going with both its ERP and CRM lines. A single business platform and common data model that simplifies IT and application integration has been a decades-old vision of Microsoft’s, and has come to fruition with the release of Microsoft Dynamics 365, which was made available for customers worldwide on November 1, 2016.
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Microsoft acquired LinkedIn in part to support Microsoft Dynamics 365
Earlier in 2016, Microsoft acquired LinkedIn for over $26 billion, by far its largest acquisition ever. By taking control of the world’s preeminent “professional network,” Microsoft opened up new paths for locating and cultivating leads. The vast social media reach of Linkedin – it had 400 million users in 2015, according to VentureBeat – is a potent source of customer contacts. LinkedIn data has even been called the lifeblood of salespeople, who use it to build their networks and complement their usage of CRM platforms including Dynamics CRM and Salesforce.
Microsoft Dynamics 365 will launch a price war against top CRM competitors
Salesforce is synonymous with CRM for many firms, but it has many shortcomings, not the least of which is its price. A Salesforce implementation can run up to $300 per user per month. In September 2016, Microsoft chief legal officer Brad Smith explained in an emailed statement to Business Insider that his company was looking to bring “price competition” to the CRM market, namely through the new pricing model of Dynamics 365.
Dynamics 365 will undercut Salesforce on price, while giving users the option to subscribe only to the purpose-built components they need.
How Dynamics 365 pricing actually works and how much it might save CRM users
Microsoft is bundling subscriptions for CRM and ERP into the Enterprise and Business editions of Dynamics 365. This could result in substantial savings compared to Salesforce (which offers only CRM-related functionality) while supporting Microsoft’s shift from licenses to subscriptions. At the same time, it makes it easier for personnel such as customer service representatives to get access to data from field service and sales, and vice-versa.
“With traditional app-based subscriptions this would require three separate subscriptions for each customer service representative; however, using our new plans customers get one holistic subscription to have all the information at their fingertips, and customers could save four to five times the cost of traditional CRM providers,” explained Microsoft vice president Takeshi Numoto in a blog post.
As you consider your options for Dynamics 365, we can help with any questions you may have. As a Tier 1 Microsoft Cloud Solution Provider, we offer the complete resources to help you find evaluate the right implementation for your business.