Technology has drastically altered the way customers perceive brands and make purchasing decisions. Personalized experiences and speed of delivery are top criteria for the majority of customers, and successful businesses are adapting their digital strategies to accommodate these expectations. However, while modern consumer behaviors present numerous opportunities, they also present several challenges, especially for sales professionals. Without the proper technologies, sales departments struggle to keep up in our fast-paced, data-driven consumer environment.
These struggles manifest in three interconnected ways:
1. Absence of AI assistance, focus spread too thin
2. Disconnected sales tools
3. Lack of access to critical data
Absence of AI assistance, focus spread too thin
It’s stating the obvious to say that the primary function of sales is to sell. But what isn’t obvious to many is how little time salespeople have to actually engage with customers. Due to various internal obligations, salespeople spend roughly two thirds of their time on non-selling tasks. With just a third of their time available focus on selling, they have to be as efficient as possible to maximize productivity. That’s no longer possible without intelligent technology. In order to close the most deals in such a limited amount of time, sellers need a solution with in-built artificial intelligence that drives action through alerts and recommendations.
Disconnected sales tools
Many CRM technologies lack connectivity to other tools sales professionals use every day. For example, tracking leads and contacts on LinkedIn is often a daily routine, but not many CRMs automatically pull in information directly from someone’s LinkedIn profile. This means a salesperson has to seek people out on LinkedIn and manually enter their information into CRM. Lack of email integration and disconnection with modern workplace tools like Office 365 are also common CRM deficiencies.
Lack of access to critical data
Companies continue to accumulate unprecedented amounts of data at a rapid rate. However, the vast majority of that data is never converted into actionable insights. That’s a serious problem, because that untapped data is the key to helping sales teams quickly and effectively connect with the right leads, at the right times, with the right messages, and through the right channels.
All three of these challenges stem from a lack of digitally transformative technologies that can support modern sales cycles. Luckily, there is a sales solution on the market that overcomes them, allowing organizations to drastically boost conversions and revenue.
Microsoft Dynamics 365 for Sales
Microsoft Dynamics 365 for Sales provides the tools to meet modern customer expectations quickly and effectively. Through the power of artificial intelligence, automated processes, self-service sales analytics and integrating with modern workplace applications, Microsoft’s premier sales solution will help your salespeople close more deals in a shorter amount of time, driving your revenues to new heights!
Join Turnkey Technologies on Thursday, July 25, for a 45-minute webinar on how the following features of Microsoft Dynamics 365 for Sales can empower your sales team. Even if you can’t attend, we will be happy to send you the recorded content.
The webinar will cover the following topics:
• Sales AI
• Self-Service Reporting & Dashboards
• Lead Scoring
• Sharing Actionable Data Across Departments
• Email and LinkedIn Integration
Sign up for Watch the Webinar!
Turnkey successfully held the webinar on July 25, 2019. We invite you to watch the recording and learn about how Dynamics 365 shortens sales cycles.