“Wherever you see a successful business, someone once made a courageous decision.” – Peter Drucker
When deciding which CRM system to purchase, it is important to look not only at the features, functionality, and cost of the solution, but also “organizational fit”. These fit factors include IT platform, browser standards within your company, integration with e-mail and general supportability. The last thing you want to do is invest in a new system that your IT staff can’t support and that your employees are slow to adopt.
Microsoft Dynamics CRM 2011 is built on an Industry Standard technology which integrates with other Microsoft products like Microsoft Dynamics GP, SharePoint and Outlook. It also uses the Microsoft xRM application framework which provides developers with widely used, familiar technologies and programming languages such ASP.NET, C# and Visual Basic. Developers all over the world use these technologies to create and manage a variety of applications.
In contrast, Salesforce.com is built on the Force.com application framework which is not used by any other application. Salesforce.com also uses a proprietary technology called Visualforce to create custom user interfaces and a programming language called Apex for business logic – all of which are only relevant to Salesforce.com. These restrictions lead to a creation of a very limited community. Because no other solutions use the technology, Salesforce.com must create each piece themselves.
In addition to being a more cost effective solution than Salesforce.com, Microsoft Dynamics CRM 2011 also broadens your technology horizons instead of limiting them. If you are looking for a CRM system your business will actually use, Microsoft Dynamics CRM 2011 is the obvious choice.
By Gary Krist, at Turnkey Technologies, Inc. – Kentucky, Illinois, Missouri Microsoft Dynamics CRM & Microsoft Gold Certified Dynamics GP Partner
June 29, 2012 by Turnkey Technologies, Inc.