If there’s one thing that’s critical for modern sales and marketing professionals, it’s data. Not just for everyday decision making, but for upper management, as well.
After all, it’s not easy to secure a sufficient marketing budget if you have trouble piecing together the numbers to back it up.
Anyone who works in the field can tell you about the challenges of not just fully utilizing different types of data, but getting it into the hands of the right audiences. And while CRM systems come loaded with sales and marketing reporting capabilities, they often lack the flexibility to design, interact with and distribute them the way a dedicated solution can.
Now, imagine a scenario where, instead of routinely pulling together reports from CRM, social media, Google Analytics, etc., you’re able to have that information always up-to-date, structured and displayed on a highly customizable dashboard. Imagine that dashboard being accessible, whenever, wherever and to whomever needs to see it.
That’s the scenario with Microsoft Power BI.
Leader in Business Intelligence for 11 years running
Gartner has rated Microsoft as the leader in self-service analytics for 11 years running and ranks top place for “Completeness of Vision”. Putting rich, interactive data in the hands of everyday users, Power BI makes it easy to integrate refreshable data from nearly any source into a single, interactive solution.
Connect ALL your data sources
The modern marketing war is fought on many battlefields – websites, social media, search engines, email and beyond. By providing this data all in one place, and always refreshed, you can stop hopping between different applications and platforms to build reports, and start viewing your data on-demand.
Design interactive, all-in-one dashboards with ease
Power BI enables you to present data in ways your CRM can’t. Beyond any chart or graph format, Power BI provides interactive and engaging data visualizations. You can even animate your data over timelines, such as month-over-month, and other data ranges.
Visualize your data anywhere, on any glass
Thanks to mobile capabilities, reports can be generated and accessed anywhere, anytime, allowing you to always be in the know and to quickly respond to trends that need attention.
If you’re interested in Power BI, but not sure how to present it to your boss, download this free guide from Microsoft.