Marketers today are at a serious crossroads. With the expansion of the digital age, the advent of new technologies and social media, and the introduction of buyer 2.0, marketers have more responsibilities and challenges than ever before. Marketers are increasingly turning to technology to support, improve, and analyze their efforts. Keeping up with top marketing technology skills will be fundamental for any marketing professional’s success.
Here are 5 priority technology skills every marketer needs today:
Even though analytics is becoming increasingly important for management, it represents one of the biggest skills gaps in marketing today. A study from the American Management Association revealed that only 26% of companies feel they can adequately meet their analytical needs.
Mobile provides an immediate way to reach customers, right in the context of their everyday life. A recent ComScore report revealed that 60% of “digital time” is spent on smartphones or tablets. People are spending more time on their phones and researching more purchases than ever before. Now is the time to engage them, right where they are.
3. Social Media
Social media is becoming a necessary aspect of marketing for all organizations. Social media is where all types of customers go to research and engage with the products and brands they care about. Furthermore, it’s where most of today’s word-of-mouth marketing takes place, but on a much larger scale.
Considering how much marketers have on their plates, efficiency is becoming more and more important. Automating processes, nurture emails and routine tasks wherever possible will free you up for tasks that require more focus.
5. Content Marketing
With analytics comes the ability to better understand and segment your audience. But segmentation brings up a new problem: a lack of segment-specific content. With such a strong understanding of customer segments, having a tailored content strategy helps ensure the right content is being created for the right audience.
Read the full article, 5 Technology Skills Every Marketer Needs Today, on CMSwire.com!
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