Just because you market in a boring industry, that does not mean you have to provide boring content. In fact, boring content, no matter how relevant it may be, will pretty much guarantee your audience doesn’t grow. The more interesting and engaging content you deliver, the more you will stand out in your industry full of boring competitors (so long as the content is still relevant).
I’ll use myself and this blog post as an example. Turnkey Technologies, Inc. (my employer) implements and supports Microsoft Dynamics CRM (as well as Dynamics GP and AX). However, the content I provide does not solely revolve around the functionality or benefits of CRM (not to say those topics are boring!).
I aim to provide content that relates to the job role of the end user of those types of products. Hopefully, that’s you.
In my scenario, end users for CRM are typically sales and marketing professionals, as well as customer service professionals. When strategizing content, my goal is to deliver subject matter that will be helpful for them, not necessarily related to the products I sell. I’ve found the most engaging topics provide tips & tricks, best practices, and other “advice” that will help them do their job better.
The closer I can relate our products to the topics I find interesting to our end-users, the better!
If you’re looking to grow your audience with a better content strategy, you’ll need the tools to structure, segment and analyze your campaigns. To learn more about how Microsoft Dynamics CRM can impact your content marketing effectiveness, please give us a call.