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  • Writer's pictureMatt Pearson

Case Study: Hoy Shoe Company - Dynamics GP, SPS Commerce Fulfillment

Updated: Aug 11, 2023

Case Study: Hoy Shoe Company - Dynamics GP, SPS Commerce Fulfillment

Business Challenge

Hoy Shoe Company is a St. Louis-based shoe manufacturer founded in 1944. The company

makes sandals for women and children under two brands: Saltwater Sandals and Sun-San.

The shoes Hoy produces are unique for being fully leather and water resistant. Since originally making sandals from the scraps of military boots during World War Il, Hoy Shoes has become an international brand, with sandals distributed in Australia, Canada, Europe, East Asia, Israel, and South Africa.

Faced with high demand and continuing expansion, Hoy’s previous business systems began

to strain under the technological requirements for doing business in the modern economy.

Their previous ERP system, developed in the early 90s, offered no visualizations of market

trends or inventory. To complicate matters, after Hoy moved to a modern ERP system, their

old EDI system was incompatible with the new ERP. This meant that all EDI orders had to be

manually entered into GP, which entailed massive processing times and the risk of errors that

could lead to chargebacks. Mounting frustrations with manually handling over 3,000 SKUs

combined with having to limit the number EDI partners led Hoy to seek a new platform on

that side of the business as well.


Hoy Shoe Company partnered with Turnkey Technologies and SPS Commerce for a

dual-pronged approach. Turnkey implemented Microsoft Dynamics GP to give Hoy modern

ERP capabilities, and SPS Commerce provided an EDI platform that eliminated manual order

reentry through automating the flow of purchase orders, invoices and shipping notices to Dynamics GP.

Jeff Downs, CIO, CFO and Global Sales Director for Hoy Shoe Company, selected Dynamics GP because of it’s status as a mainstream, industry standard ERP system that’s flexible enough through third-party applications to meet for Hoy’s Specific needs. In turn, SPS Commerce was chosen for its strong compatibility with Dynamics GP, as well as its status as an EDI industry leader with cutting-edge capabilities. With the implementation and integration of Dynamics GP and SPS Commerce, Hoy Shoe Company was able to take their business to the next level.

Business Benefits

Greater Business Insight

The Dynamics GP/SPS Commerce solution has increased visibility into Hoy’s internal processes as well as external trends. Better forecasting accuracy allows Hoy to identify demand trends for specific styles and colors, and focus production to respond to demand and increase sales. This insight is critical for determining production and ordering at their St. Louis-based plant as well as their production facility in China. On the accounting side, Dynamics GP gives more accessible and accurate tracking of purchasing, receivables, payables and reporting.

Improved Ordering Process and Greater Efficiency

Dynamics GP and SPS Commerce Fulfillment have revolutionized the quality and effectiveness of Hoy’s ordering process. The EDI solution has eliminated manual order entry, reducing a process that once took an entire day to as little as five minutes. This is thanks in part to Dynamics GP's compatibility with the third-party application SalesPad, which enables complete insight into the inventory lifecycle. Sales associates are able to easily keep up with call-in orders through the use of the application’s ordering grids. SalesPad is also interfaced with Dynamics GP through barcode scanners that packers use to track what SKU is placed in each box, saving time and improving fulfillment accuracy. It also allows Hoy to remotely track what is in each box after it has shipped. The combined features of Dynamics GP and SPS Commerce led to a 100% order accuracy rate in 2016, saving tens-of-thousands of dollars.

More Customers and a Higher Bottom Line

Perhaps most critically, the Dynamics GP and SPS Commerce solution has expanded Hoy

Shoe Company's customer base. Prior to implementation, Hoy often turned down orders

from larger distributors that were too large to handle with their manual ordering process.

Now such orders are easily manageable with Dynamics GP and SPS Commerce. According

to Jeff Downs, Hoy Shoe Company is always looking to expand into both small and large

retailers. By incorporating modern technology into their business model, Hoy's leadership

has ensured that nothing stands in the way of reaching new customers.

Client Comments

“The Turnkey staff were fantastic during and after implementation. They are experts on every aspect of Dynamics GP, and we can always pick up the phone and give them a call if we have any questions.”

"It was difficult to keep up with demand while relying on outdated systems. Thanks to Turnkey Technologies and SPS Commerce, Hoy can continue providing exceptional footwear with the advantages of modern business systems."

“Turnkey had robust partnerships in place which allowed them to visualize our solution as well as execute it in a way that transformed our business for the better. This innovative, effective, holistic approach to revolutionizing our ordering process has prepared Hoy for doing business in the 21st century.”

- Jeff Downs, CIO, CFO, Global Sales Director, Hoy Shoe Company

About Turnkey

Since 1994, Turnkey Technologies has delivered real business process modernization, improvement, and Return on Investment (ROI) to hundreds of businesses from Small-Medium (SMB) to Enterprise. Our experienced team brings deep technical and functional expertise across numerous industries with an emphasis on Defense Manufacturing, Medical Device Manufacturing, Project Services, and more. Valet service and an extraordinary customer experience are the hallmarks of our mission, and we stand ready to deliver the real improvements that our customers need to compete in the 21st century.

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